In episode #168 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline welcomes back Kate Veronneau, Director of Women’s Strategy at Zwift and one of the driving forces behind the Tour de France Femmes avec Zwift.

Since her first appearance on the podcast in 2023, Kate has helped shepherd the race into a new era. 

Backed by Zwift’s bold investment and mission-driven strategy, the Tour de France Femmes has become one of the fastest-growing properties in global sport – with the 2025 edition of the race breaking records for attendance, engagement, and viewership.

In this episode, Kate shares:

• 🚴‍♀️ The phenomenal growth of the Tour de France Femmes, including record-breaking crowds and TV audiences.
• 📺 Why visibility and global broadcast accessibility are fueling women’s cycling fandom and participation. 
• 📊 Data from Zwift’s impact report proving the race is inspiring women worldwide to ride and invest in the sport.

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