In episode #169 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline welcomes Sara Pollack, the Vice President and Global Head of Consumer Marketing at Pinterest.

For the first time ever, Pinterest stepped into the sports arena as an official partner of the New York Liberty.

After seeing the massive surge in searches related to the Liberty and the WNBA on their platform, Pinterest knew the Liberty would be the perfect partner to launch their first sports collaboration.

Today, the Liberty and Pinterest are working together to celebrate women’s sports through exclusive content, in-game activations, and community outreach that reflect the energy of New York and its iconic team.

In this episode, Sara shares:

• 📈 Why Pinterest chose the Liberty for its first sports partnership.
• 📊 The surging interest in the Liberty and WNBA on Pinterest (searches for “WNBA aesthetic” are up +1,295%).
• 💡Why Pinterest sees women’s sports as a powerful cultural force shaping the future of fandom.

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