October 17, 2025

Ep. #172 The Story Behind Wilson’s Partnership With Caitlin Clark, ft. Julia Muscarello & Haley Reines

32 minutes

In episode #172 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline welcomes Julia Muscarello & Haley Reines from Wilson Sporting Goods – two of the leaders behind the creation of Caitlin Clark’s signature basketball line.

Wilson is doubling down on women’s sports by building with athletes, not just for them – with one key example being Caitlin Clark’s new signature basketball line.

From concept to court, Julia & Haley share how Wilson turned Caitlin’s story into a product by melding design, tech, and accessibility for athletes from youth to pro.

In this episode, Julia & Haley share:

🎯 Why Caitlin was the right athlete for a groundbreaking signature line and to be the face of Wilson basketball.
🎨 The design pillars behind the four balls in Caitlin’s current signature line, and how Caitlin’s input shaped every detail.
🛒 Why Wilson is betting big on women’s sports.

Ep. #172 The Story Behind Wilson’s Partnership With Caitlin Clark, ft. Julia Muscarello & Haley Reines

32 minutes

Wilson is doubling down on women’s sports by building with athletes, not just for them – with one key example being Caitlin Clark’s new signature basketball line.

From concept to court, Julia & Haley share how Wilson turned Caitlin’s story into a product by melding design, tech, and accessibility for athletes from youth to pro.

In this episode, Julia & Haley share:

🎯 Why Caitlin was the right athlete for a groundbreaking signature line and to be the face of Wilson basketball.
🎨 The design pillars behind the four balls in Caitlin’s current signature line, and how Caitlin’s input shaped every detail.
🛒 Why Wilson is betting big on women’s sports.