October 21, 2025

Ep. #173 How the Women’s Sport Trust Is Building A More Visible, Viable, And Unstoppable Future For Women’s Sports, ft. Tammy Parlour

26 minutes

In episode #173 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline sits down with Tammy Parlour, the CEO and co-founder of the Women’s Sport Trust, which is a pioneering UK charity that has been driving systemic change in women’s sports since 2012.

Tammy and her small-but-mighty team are working tirelessly to remove barriers for women’s sports in the UK.

Through groundbreaking research and athlete programming, the Women’s Sport Trust is shaping the future of women’s sports in the UK, driving new investment, visibility, and opportunities for women athletes at every level.

In this episode, Tammy shares:

📊 How the Women’s Sport Trust is using research to prove and grow the audience for women’s sports.
💡 Why visibility is the gateway to progress in women’s sports.
🌍 The differences (and lessons) between the U.S. and U.K. women’s sports ecosystems.
📈 Why women’s sports is one of the few industries where commercial growth and cultural impact go hand-in-hand.

Ep. #173 How the Women’s Sport Trust Is Building A More Visible, Viable, And Unstoppable Future For Women’s Sports, ft. Tammy Parlour

26 minutes

Tammy and her small-but-mighty team are working tirelessly to remove barriers for women’s sports in the UK.

In this episode, Tammy shares:

📊 How the Women’s Sport Trust is using research to prove and grow the audience for women’s sports.
💡 Why visibility is the gateway to progress in women’s sports.
🌍 The differences (and lessons) between the U.S. and U.K. women’s sports ecosystems.
📈 Why women’s sports is one of the few industries where commercial growth and cultural impact go hand-in-hand.