In this first episode of a three-part series, Anne-Marie Roerink, principal at 210 Analytics and the author of the annual Power of Meat report for the last 19 years, offers perspectives from the consumer point of view on protein purchases and consumption. This episode will focus on poultry, which posted measurable gains in the inflationary times compared with beef and pork. Roerink also will discuss trends among several generational demographics and the direction in which these also may be heading in 2024. The data could serve as a launching point for other consumer selections as well as potentially open doors for new concepts among protein producers.