In episode #176 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline sits down with Alanna McDonald, Co-founder and President of 3XBA, which is the premier women’s 3x3 basketball tour and youth development pipeline in the U.S.

Launched in 2024, 3XBA is taking a global approach to growth by building a FIBA-sanctioned ecosystem from the ground up. 

The league is centered around Olympic development, youth participation, and sustainable career pathways, creating new opportunities for women athletes at every level.

In this episode, Alanna shares:

• 🌎 How 3XBA is fueling the global rise of women’s 3x3 basketball.
• 🏀 Why 3XBA’s youth-to-pro structure is critical for Olympic development.
• 🤝 How partnerships with USA Basketball, AWSN, Baden, Moolah Kicks, and Rough & Tumble Pub are driving growth for the league.

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