If you want an eye-opening perspective on lobbying and what it takes to influence lawmakers, this will be an episode you don’t want to miss. Bob Guyer of The Lobby School gives us a master class on how to be successful in convincing legislators to align with your goals, which is essential for CRNAs as we continue to fight to protect our industry and our paycheck.

Get The Lobby School's free resources here: https://lobbyschool.com/free-resources/ 

Read more: http://beyondthemaskpodcast.com 

Get the CE certificate here: https://beyondthemaskpodcast.com/wp-content/uploads/2020/04/Beyond-the-Mask-CE-Cert-FILLABLE.pdf

Today's Key Topics: 

3:18 – Introducing our guest

5:35 – His organization

7:37 – Why this topic is important

8:46 – What groups influence legislation

10:53 – Convincing legislators of your goal

13:23 – Motivating special interest groups  

15:00 – Legislative staff

19:15 – Agency officials

21:00 – Bobisms

23:46 – Motivating legislators to vote

26:43 – What CRNAs can do to help

28:51 – Simplifying things for lawmakers

31:57 – Hiring consultants

34:07 – Managing and evaluating lobbyists

38:30 – Do campaign donations help?

43:01 – CRNAs running for office

45:47 – Final thoughts