Professor Kristian Widen is Deputy Vice-Chancellor of Cooperation and Innovation at Sweden's industry-engaged Halmstad University, after a distinguished career at its leading research university in Lund. In describing the diverse landscape of a well-funded and stable Swedish university system, he observes that many if its staff and students are happy and calm, including regulators. With little loss of social license they are under little pressure to disrupt. But in his role he is mindful of how this pervaded in Swedish retail and entertainment sectors before Ikea and Spotify emerged. Where will the most likely disruption of global higher education come from, by incumbents or new entrants, and where in the world offers greatest promise to nurture it?