Maintaining proper food safety protocols can directly impact a processor’s profitability because overall it makes managing operations more efficient as well as affecting brand protection efforts, according to Tim Vlcek, a food safety consultant and also the CEO of a direct-to-consumer meat business. In this episode, he outlines the connection between maintaining consistent food safety standards that start from upper management and in an ideal situation work their way down to the production line. He also explains how his meat company develops new products by making sure he and his team understand what customers want either in retail or in foodservice.