How and why did artists such as John Denver and Olivia Newton-John upset the country music establishment in the 1970s? Country radio has created the country music sound it has wanted since Elvis and rock and roll began to lure away its customers. This was not pleasing to country music purists in the 1970s. This episode discusses why more people began to listen to "countryish" music in the 70s and why it became difficult to distinguish country from other pop music. [This episode has been slightly updated since its original publication in November 2018.]