Professor Deborah Terry AC leads The University of Queensland and the Group of 8 universities. She outlines declining trust as the key issue facing the sector. She explains why and how it has happened and that doing something about primarily calls for a return to purpose. She illustrates how that is being done at UQ through The Queensland Commitment. And she explains how that applies to the challenges with the emergence of AI in particular. This seminal episode is the start of a tipping point with the HEDx podcast as we move beyond what has got us here, and explore more fully what will get us where we need to be, including listening more to students and focussing on the student experience.