Ken McCarthy perceived the commercial potential of the Internet before almost anyone, and is considered the godfather of Internet marketing. Paul Krugman, meanwhile, claimed in the 1990s that the Internet's effect on the economy would be no greater than that of the fax machine. Ken and I have a wide ranging discussion of book publishing, online business, copywriting, and a lot more, in one of my favorite of my over 2000 episodes.

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Show notes for Ep. 2010