With over 40 years of experience in both B2B and B2C sales, Jeff Cramer, a seasoned Sales Professional and Coach, has seen it all. Now, he uses his extensive knowledge to help sales representatives and managers in their personal and professional growth. We're excited to have him on this week's episode to discuss his coaching philosophy, which emphasizes balanced conversations, self-awareness, and objective feedback. Jeff's focus on fostering a "growth mindset" and continuous development in sales is central to his approach. He works with versatility and genuine care, helping individuals recognize their strengths and areas for improvement, while offering support and positive reinforcement to maximize the impact of his coaching.