In the podcast today, I’m sitting down with Luke, founder and CEO of EcoD2C, a digital marketing agency focused on helping natural product brands launch and scale on Amazon. You can watch the presentation too on YouTube here.

Luke shares the latest tools Amazon has rolled out which allow brands to engage customers more directly—and even email them! This is a big shift, especially with Amazon’s usual “black box” approach to customer data. 

We’ll dive into how specific strategies, like targeted promotions and coupons, can drive customer loyalty and boost holiday sales. If you’re looking to maximize your Amazon performance this season, you won’t want to miss Luke's expert advice!

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Check out my YouTube channel at www.foodbiz.tube for how to videos to start and grow a packaged food business.