Social media influencer and consultant Robin Cembalest (with 45K IG followers) talks about:

How she went from art magazine writing and editing to working more and more prominently in social media, first with Tumblr and then Twitter and Instagram; her strategies for using Twitter, including using Twitter ‘lists,’ as well as the same for Instagram, including: whom you might follow, the three-second rule for whom to follow, how WHO you follow and follows you is ultimately more important than your Like and Follower numbers, and the importance of your message - what are you trying to tell people - above all else, even ‘felicitous’ images; how Instagram is a form of ‘micro-networking’ that can be used for connecting to people in real life; and how people are talking with each other these days through images, and how in her consulting business she teaches clients how to communicate the points you want people to know about you.