Kirsten Von Busch, Director of Product Marketing at Experian Automotive is back on the show today to talk about the latest EV data from 2025. Battery electrics (BEVs) have skidded to a mere 9.2% overall market share, while hybrids gained 3.1% bringing it to 18.9% of the market. 87% of EV households are secretly hedging bets with an ICE vehicle in the garage, proving even the most loyal BEV drivers still want a Plan B. Shoutout to Miami (a top volume DMA and one of the fastest-growing DMAs for electric registrations), alongside Fort Lauderdale, Denver, and Colorado Springs, where EVs are multiplying faster than parking tickets. Overall, the full electrified squad, hybrids, plug-ins, and BEVs claims nearly 30% market share, with loyalty fiercer than the Teslarati. 67% of hybrid fans and 74% of BEV drivers stick to electric. As rebates fade and Ford tweaks its F-150 Lightning playbook, consumers are definitely flirting with hybrids before they take the full BEV plunge. All signs point to turbulence ahead, but electrification's grip on the wheel is only tightening.

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Experian's Automotive Trends Reports

Access the latest trends in the automotive market with reports on auto financing, vehicle registration, and consumer preferences. Experian's data scientists compile trend data into quarterly reports to provide you with expert analysis and insights. Once you submit the form to access a report, you will be notified each time a new quarterly trends report is available. 

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Check out Experian's EV Resource Page for all things electric vehicle data

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This episode is sponsored by Experian. Experian is a global data and technology company, powering opportunities for people and businesses around the world. Experian helps to redefine lending practices, uncover and prevent fraud, simplify healthcare, deliver digital marketing solutions, and gain deeper insights into the automotive market, all using their unique combination of data, analytics and software. Learn more here

https://www.experian.com/automotive/ev-resource-center?cmpid=EVS_for_Everyone

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Connect with Kirsten on LinkedIn

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Connect with Elena:

https://evs4everyone.com/

https://www.linkedin.com/in/elenaciccotelli/

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