In this episode, our three guests - Brian Nolan, Sydney Bates & Maureen Richard - explore how principles from Will Guidara’s "Unreasonable Hospitality" can transform workplace culture beyond the restaurant industry. They discuss the critical distinction between basic service and genuine hospitality, emphasizing the importance of hiring for cultural fit and values over technical skills alone. The conversation highlights how leadership teams must prioritize caring for employees as the foundation for exceptional customer experiences, with practical insights on developing a unique company "way" that empowers team members to deliver personalized acts of kindness.