Happy Holidays, my friend! Kirsten Von Busch, Director of Product Marketing at Experian Automotive is back on the show today and this episode kicked off with a hilarious holiday movie quote game, complete with some classics from the 80's, 90's and early 2000's. Then we dove into Experian Automotive’s Q3 EV data: 1.2 million new retail EVs registered in the past year, pushing EVs to nearly 9.9% of all new retail registrations. EV owners are fiercely loyal—82% stay with the same electric brand and 74% buy another EV when upgrading. The Honda Prologue stole the show, grabbing 14% segment share in its debut quarter by converting tons of CR-V, Accord, and Pilot owners. Chevy’s Equinox EV rocketed to the #1 spot in non-luxury EV share, while the affordable EV segment overall gained ground as luxury brands like Tesla slipped. Used EVs are still just 1% of the used market, but a flood of returning leases is coming soon. Q4 sales might dip without some incentives, yet the long-term trend remains electric and upward. Pour some eggnog, throw on the ugliest sweater you own, and hit play, because this episode is equal parts data nerdery and holiday fun.

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Experian's Automotive Trends Reports

Access the latest trends in the automotive market with reports on auto financing, vehicle registration, and consumer preferences. Experian's data scientists compile trend data into quarterly reports to provide you with expert analysis and insights. Once you submit the form to access a report, you will be notified each time a new quarterly trends report is available. 

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https://www.experian.com/automotive/auto-quarterly-trends

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Check out Experian's EV Resource Page for all things electric vehicle data

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This episode is sponsored by Experian. Experian is a global data and technology company, powering opportunities for people and businesses around the world. Experian helps to redefine lending practices, uncover and prevent fraud, simplify healthcare, deliver digital marketing solutions, and gain deeper insights into the automotive market, all using their unique combination of data, analytics and software. Learn more here

https://www.experian.com/automotive/ev-resource-center?cmpid=EVS_for_Everyone

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Connect with Kirsten on LinkedIn

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Connect with Elena:

https://evs4everyone.com/

https://www.linkedin.com/in/elenaciccotelli/

Let's talk on X:

https://twitter.com/EVs_forEveryone

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https://www.linkedin.com/company/the-evs-for-everyone-podcast/

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