The economics of the turkey market are changing. HPAI and other diseases have tightened supplies but prices are down. And decades-long annual sales cycles seem to have been permanently altered by the pandemic’s effects on social gatherings — but ground product isn’t picking up the slack. 

As the holiday season, and holiday meals, draw closer on the calendar, Mark Jordan of LEAP Analytics joins MeatingPod to help make sense of this fast-changing market, with an eye on what to expect in 2026.