A lot of political fault lines have shifted in 2025. This is true also for animal agriculture — and the activist organizations that work in opposition to  it. The last 12 months has introduced a number of new strategies to discourage meat production and processing. Some have been more successful than others, but the campaigns will continue apace in 2026.

Hannah Thompson-Weeman is president and CEO of the Animal Agriculture Alliance, and as such, she leads the animal protein industry’s efforts to push back on activist efforts. Some of her battle tactics are time-honored. Other advice has been updated to meet the new challenges of the new political era.

Hannah joined MeatingPod to discuss the new ways that activists have operated in 2025, and what she expects in 2026 — and beyond.