March 12, 2025

Ep 247 Closing a Business the Right Way: Insights from SimpleClosure CEO Dori Yona

41 minutes

Episode Summary:

Shutting down a business is a complex and often overwhelming process—but it doesn’t have to be. In this episode, we sit down with Dori Yona, Co-Founder & CEO of SimpleClosure, a venture-backed startup using technology to streamline business closures. Dori shares his personal journey as a founder facing the challenges of winding down a company, what he learned, and how those experiences led to building a solution that reduces a months-long process into days or weeks.

From understanding the legal and financial considerations to ensuring a smooth transition for all stakeholders, this conversation is packed with practical advice for founders, investors, and anyone involved in the startup ecosystem.

Guest Bio:

Dori Yona is a seasoned entrepreneur and startup founder who understands firsthand the challenges of shutting down a business. During his previous venture, his company came close to closing, and he was tasked with navigating the shutdown process—only to find a lack of clear information, guidance, and support. After dealing with lawyers, accountants, and endless confusion, he realized that 90% of startups that raise capital will eventually shut down, yet the process remains a daunting mystery. That experience led him to co-found SimpleClosure, a company dedicated to helping startups wind down properly and efficiently through technology-driven solutions.

Key Topics Discussed:

✔️ The step-by-step process of winding down a business

✔️ The do’s and don’ts of business closures and why they matter

✔️ The timeline and costs associated with shutting down a company

✔️ Best practices for ensuring fair treatment of employees, investors, and creditors

✔️ How founders can turn a difficult shutdown into a learning experience

Guest Website & Links:

🔗 Dori Yona on LinkedIn

🔗 SimpleClosure Website

Questions Covered in This Episode:

What are the key do’s and don’ts when shutting down a company, and why are they important?

Can you walk us through the wind-down process step-by-step?

Who is responsible for each part of the wind-down, from decision-making to execution?

What is a typical timeline for winding down a business, and what factors affect it?

What are the costs involved in closing a company, and how can founders manage them efficiently?

If a company sells its assets, does it still need to formally close, or are there alternatives?

How can founders ensure employees, investors, and creditors are treated fairly during a wind-down?

What are the main differences between an asset sale and a stock sale in a business exit?

Are there any legal or financial implications of asset vs. stock sales that founders should consider?

Can you share a real-world example of a successful wind-down and what made it effective?

How does experiencing failure as a founder contribute to future success?

If you could give one piece of advice to a founder facing the decision to shut down, what would it be?

...more

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By Shawn Flynn

4.9

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