Some people may think that marketing to cultural audiences only involves partnerships and localizing your game. But to really cater and serve that audience, it starts with having a core understanding and how to best represent those people. 

That’s why today Osama Dorias shares his experiences and understanding of global gaming culture and how applying empathy and taking certain approaches can create numerous opportunities while better serving your audience.

Some people may think that marketing to cultural audiences only involves partnerships and localizing your game. But to really cater and serve that audience, it starts with having a core understanding and how to best represent those people. That’s why today Osama Dorias shares his experiences and understanding of global gaming culture and how applying empathy and taking certain approaches can create numerous opportunities while better serving your audience.

Some people may think that marketing to cultural audiences only involves partnerships and localizing your game. But to really cater and serve that audience, it starts with having a core understanding and how to best represent those people.&nbsp;

That’s why today Osama Dorias shares his experiences and understanding of global gaming culture and how applying empathy and taking certain approaches can create numerous opportunities while better serving your audience.

Ep 251 - How to Market To Cultural Audiences with Osama Dorias

Andrew Pappas, founder of RenGen Marketing helps take indie devs and their games to a whole new level by discussing business best practices and sharing marketing strategies and tips to better navigate the world of indie game marketing. 

Regardless if you’re an indie dev starting out or a veteran small team, the topic discussions apply to anyone wanting to better understand the online environment and stand out in a saturated market. A marketer since 2011, Andrew has found a passion for applying his knowledge by empowering and educating the indie dev community. 

Between the years of his experience and interviews with respected industry veterans, you’ll learn about online marketing, email marketing, crowdfunding, paid advertising, community development, social media, community outreach, project management, and much more. 

All episodes are packed with helpful information and actionable steps that can give you the confidence you need when it comes to your business and indie game marketing. Hit subscribe and get ready to become part of the indie game movement.

Business

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Video Games

Marketing

Andrew Pappas, founder of RenGen Marketing helps take indie devs and their games to a whole new level by discussing business best practices and sharing marketing strategies and tips to better navigate the world of indie game marketing. Regardless if you’re an indie dev starting out or a veteran small team, the topic discussions apply to anyone wanting to better understand the online environment and stand out in a saturated market. A marketer since 2011, Andrew has found a passion for applying his knowledge by empowering and educating the indie dev community. Between the years of his experience and interviews with respected industry veterans, you’ll learn about online marketing, email marketing, crowdfunding, paid advertising, community development, social media, community outreach, project management, and much more. All episodes are packed with helpful information and actionable steps that can give you the confidence you need when it comes to your business and indie game marketing. Hit subscribe and get ready to become part of the indie game movement.

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Ep 251 - How to Market To Cultural Audiences with Osama Dorias

Ep 251 - How to Market To Cultural Audiences with Osama Dorias

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