This episode was sparked by a conversation with one of my biz besties that reminded me of something so many of us forget: the little details we obsess over in business—sales pages, hashtags, bios, fonts, the perfect photo—don't actually hold the power we think they do.

What truly moves the needle isn't the surface-level polish, but the energy, alignment, embodiment, and integrity we're bringing underneath it all. Your clients aren't magnetized by the words in your Instagram bio—they're drawn to the energy you embody, the transformation you stand for, and the way you carry yourself on and offline.

If you've ever caught yourself overthinking or overanalyzing the "small stuff," this conversation will be a breath of fresh air. Let this be your reminder that your alignment will always outshine your strategy.