This episode is about this video: https://www.youtube.com/watch?v=G9Ph0-mO9Bc. Go watch it!

A new program has launched — how do we make people aware of it? We make a video, of course! But, not all videos are created equal. In this episode, Emanuel Díaz from IE University will share how a team at the university (shoutout to Sofía, Lucia, and Elena) created a video to boost enrollment in a marketing program that ended up being a finalist for the Cannes Corporate Media and TV Awards, used by TikTok and LinkedIn Corporate as a great example of content, and received 20% more views than other program videos. 

The video was produced with a low budget and featured Andrew McCarthy, an academic director, taking viewers through the experience of working in the MarCom world — in a fast-paced, funny way. The team faced challenges with budget constraints but overcame them by utilizing in-house talent and resources. The video set a precedent for adding soul to video content, and opened the doors for creativity for all productions moving forward.

Guest Name: Emanuel Díaz

Guest Bio: Emanuel lives for a good story to weave, so he describes himself as a storytelling lover and aficionado. His passion for content started in the banking industry in his native Puerto Rico, where he was leading copy and digital marketing for the institution. The challenge of making a bank soulful caught him.

A Fulbright grant took him to Madrid to study at IE, where he stayed as the Associate Director of Alumni Communications. He is now Head of Content Marketing where he brings to life his passion for creativity, emotional content, and weaving stories that showcase the beauty of working in the educational sector. He is also a proud collaborator in LGBTQ+ initiatives and does improv theater in his free time.

Guest Social Handles:  LinkedIn

And social links for the video co-creators too:
Sofía Quetglas: https://www.linkedin.com/in/sofiaquetglas/
Lucia Malmierca Wainstein: https://www.linkedin.com/in/lucia-malmierca-wainstein
Elena Böhm: https://www.linkedin.com/in/elena-b%C3%B6hm-20729026/

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Connect With Our Host:
Safaniya Stevenson
https://www.linkedin.com/in/safaniyastevenson/ 

About The Enrollify Podcast Network:
Talking Tactics is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too! 

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