In this episode, we sit down with Ron Petrinovich, a seasoned entrepreneur and co-founder of Freedom Equity Group (FEG). With deep roots in Silicon Valley and a legacy shaped by family, faith, and business acumen, Ron shares pivotal moments from his entrepreneurial journey—including multiple business restarts, scaling a company to national success, and eventually exiting in 2024.

Ron offers candid insights into what it takes to build a company with values at the core, the importance of team-building from day one, and how he designed a unique internal point system that fueled performance and growth. From leadership evolution to fostering a scalable culture, this episode is packed with practical wisdom for entrepreneurs at any stage.

Ron Petrinovich was born and raised in Los Gatos, California. He holds a BS and MBA from Santa Clara University and spent decades building a career rooted in business leadership, mentorship, and tax-efficient retirement planning. Ron was deeply influenced by his father—a successful CPA and entrepreneur—which instilled in him the drive to build and scale ventures that empower others. After co-founding and leading Freedom Equity Group to a successful exit in 2024, Ron now dedicates his time to mentoring the next generation of entrepreneurs.

The entrepreneurial lessons Ron learned from growing up with a CPA father

How to navigate business restarts and turn them into moments of growth

What differentiated Ron’s approach when launching his final company

The scalable point system he developed to drive motivation and results

Key strategies that helped FEG scale nationally

How leadership evolves with company growth

The traits Ron looks for in early hires—and how to build a value-aligned culture

Why great training matters and how to structure it

The mindset behind mentoring future leaders

What pivotal restarts shaped your career, and what did they teach you?

How did your upbringing with a CPA father influence your business mindset?

What made your most recent venture different from earlier efforts?

Can you explain the point system you implemented and how it impacted your team?

How did you know when your company had real traction, and how did you respond?

How did your role evolve as the business grew?

What are you most proud of, and what would you do differently?

How do you foster a scalable, values-driven culture?

What advice do you have for startups trying to attract strong early talent?

What does great training and leadership development look like to you?

🔹 Ron on LinkedIn