Gamifying your marketing is one of many ways to increase engagement for your audience, but people usually don’t think about how this can be done using different products.

That’s why today we have Shawn French of HyperKinetic Studios to discuss how he took their game and adapted it to a comic, providing two stand alone products that organically cross-promote each other, creating a super value packed experience for both players and readers.

Gamifying your marketing is one of many ways to increase engagement for your audience, but people usually don’t think about how this can be done using different products. That’s why today we have Shawn French of HyperKinetic Studios to discuss how he took their game and adapted it to a comic, providing two stand alone products that organically cross-promote each other, creating a super value packed experience for both players and readers.

Ep 260 - How to Gamify Your Marketing Using Different Assets with Shawn French

Andrew Pappas, founder of RenGen Marketing helps take indie devs and their games to a whole new level by discussing business best practices and sharing marketing strategies and tips to better navigate the world of indie game marketing. 

Regardless if you’re an indie dev starting out or a veteran small team, the topic discussions apply to anyone wanting to better understand the online environment and stand out in a saturated market. A marketer since 2011, Andrew has found a passion for applying his knowledge by empowering and educating the indie dev community. 

Between the years of his experience and interviews with respected industry veterans, you’ll learn about online marketing, email marketing, crowdfunding, paid advertising, community development, social media, community outreach, project management, and much more. 

All episodes are packed with helpful information and actionable steps that can give you the confidence you need when it comes to your business and indie game marketing. Hit subscribe and get ready to become part of the indie game movement.

Business

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Video Games

Marketing

Andrew Pappas, founder of RenGen Marketing helps take indie devs and their games to a whole new level by discussing business best practices and sharing marketing strategies and tips to better navigate the world of indie game marketing. Regardless if you’re an indie dev starting out or a veteran small team, the topic discussions apply to anyone wanting to better understand the online environment and stand out in a saturated market. A marketer since 2011, Andrew has found a passion for applying his knowledge by empowering and educating the indie dev community. Between the years of his experience and interviews with respected industry veterans, you’ll learn about online marketing, email marketing, crowdfunding, paid advertising, community development, social media, community outreach, project management, and much more. All episodes are packed with helpful information and actionable steps that can give you the confidence you need when it comes to your business and indie game marketing. Hit subscribe and get ready to become part of the indie game movement.

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Ep 260 - How to Gamify Your Marketing Using Different Assets with Shawn French

Ep 260 - How to Gamify Your Marketing Using Different Assets with Shawn French

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