June 29, 2025

Ep 261 Beyond Spreadsheets Insights on Product Growth & Market Strategy with Anita Koimur Co-Founder & Coo at Liveflow

31 minutes

Guest: Anita Koimur, Co-founder & COO of LiveFlow LinkedIn: https://www.linkedin.com/in/anitakoimur/

Episode Summary: Join us as we sit down with Anita Koimur, a seasoned entrepreneur and the brilliant mind behind LiveFlow. Anita shares her compelling journey from a successful career in Business Development to co-founding a groundbreaking company. We delve into her experiences, including her time at the prestigious Y Combinator, and explore the critical decisions founders face, such as relocating to be closer to their market. This episode offers invaluable insights into identifying and acquiring early customers, the dynamic evolution of a product, and the transformative power of AI in both blue-collar/service industries and the future of financial automation. Anita also sheds light on the challenges CFOs face with disparate financial documents, the complexities of M&A in the finance world, and where she sees LiveFlow positioned within the broader landscape of AI tools. Tune in for a deep dive into business growth, strategic product development, and the exciting future of financial automation.

Key Discussion Points:

Anita's Career Journey: Her background and the pivotal moments leading up to entrepreneurship.

Transition to Founder: The inspiration behind starting a company and the skills carried over from her Business Development days.

Y Combinator Experience: Key takeaways and the impact of going through the accelerator program.

Geographic Imperative for Founders: The importance of location (e.g., UK to NYC) in relation to market proximity.

Early Customer Acquisition: Strategies for getting first customers and building initial trust and credibility.

Customer Profile Evolution: How LiveFlow identified and refined its ideal customer over time.

Product Evolution: Pivotal moments and feedback that shaped LiveFlow's development since launch.

AI in Blue-Collar & Service Industries: Anita's vision for AI's implementation in these sectors.

CFO Challenges: Addressing the problems CFOs face with multiple financial documents from various companies.

AI's Impact on Business Growth: How AI has shifted Anita's perspective on strategy and its role in future financial automation.

M&A and Finance: The biggest issues in the finance world during M&A and how tools like LiveFlow can help.

Future of Financial Automation: What excites Anita most and where she sees the industry heading in the next 5-10 years.

LiveFlow's Future Trajectory: Whether LiveFlow is a standalone entity, part of a larger suite, or a potential consolidator.

Connecting with Anita & LiveFlow: Best ways for listeners to learn more and explore the platform.

Website https://www.liveflow.com/

Enjoy 20% off your first 3 months! Be among the first 10 to sign up using the promo code: SVP at LiveFlow.com.

The views expressed on this podcast are for informational purposes only and not financial or legal advice. Consult with a professional for your specific situation. The views expressed do not necessarily reflect the views of Finalis Inc. or Finalis Securities LLC, Member FINRA/SIPC.”

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By Shawn Flynn

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