Business Growth Do's and Don'ts with Carolyn Lowe

 

Scaling Smarter – How Carolyn Lowe Uses Profit First to Power High-Growth Amazon Brands

Are your people profitable—or just payroll? In this episode of The Profit Answer Man, we're diving deep into the often-ignored truth of agency growth: labor isn't your biggest expense—it’s your biggest risk. Carolyn Lowe, founder of ROI Swift and a fierce advocate for Profit First, reveals the real math behind scaling service businesses profitably and sustainably.

Carolyn isn’t just another agency owner. She’s scaled brands from $30K to $600K/month profitably on Amazon, lived the corporate gauntlet at Dell, and now advises brands on how to grow without burning through their cash. From Fortune 100 boardrooms to scrappy startup trenches, she’s seen it all—and she’s here to break down what works.

If you're serious about growing your business without losing your sanity or your margins, this is an episode you can't afford to miss.

 

In This Episode, You’ll Learn:

1. Why overstaffing is the silent killer of service businesses—and how Carolyn avoids it with a simple ratio.
2. How ROI Swift uses labor efficiency ratios to guide every hiring decision.
3. The surprising connection between lean teams and explosive profit margins.
4. Why Profit First is a must-have playbook in low-margin, high-volume industries like Amazon services.
5. How Carolyn applies EOS-style thinking to team structure and profitability.

 

Key Takeaways:

• 85% of expenses = people. In a service-based agency, margin management begins (and ends) with smart staffing.
• Labor Efficiency Ratio (LER) is Carolyn’s north star. For every $1 in wages, her team must generate $2–$3 in revenue.
• Profit First is not optional. Even in hyper-growth, ROI Swift sticks to its allocations to avoid chaos and cash crunches.
• Growth ≠ headcount. Carolyn scaled a brand 20x by improving systems—not just hiring more people.
• If your profit is shrinking, look at your payroll first. Staffing bloat is the most common margin killer in scale-stage businesses.

 

About Carolyn Lowe:

Carolyn Lowe founded ROI Swift in 2015 after seeing too many small brands overpay for underwhelming agency results. Her mission? Help 500 emerging brands grow profitably on Amazon. With a track record of turning brands from red to roaring—in one case from $30K/mo unprofitable to $600K/mo profitably in under 2 years—Carolyn walks her talk. She's also the author of Business Do’s and Absolute Don’ts, distilling wisdom from her work at Dell, Costco, Amazon, and multiple startups.

Oh, and fun fact? She’s a licensed pilot (though these days she’s too busy helping brands take off).

 

Conclusion: Growth is a Math Problem—So Do the Math

Carolyn Lowe doesn’t scale businesses by guessing. She uses math, metrics, and Profit First to create profitable growth without chaos. If you're tired of hiring ahead of revenue—or watching your payroll eat your profit—this episode gives you the blueprint.

 

Links:

Website: https://roiswift.com

LinkedIn ROI Swift - https://www.linkedin.com/company/roi-swift/  

LinkedIn Carolyn Lowe – https://www.linkedin.com/in/carolynbyronlowe/

 

Watch the full episode on YouTube: https://www.youtube.com/@profitanswerman

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My podcast about living a richer more meaningful life: http://richersoul.com/

Music provided by Junan from Junan Podcast

Any financial advice is for educational purposes only and you should consult with an expert for your specific needs.

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