January 25, 2023

Ep. 271 - [Malaysia] How International Franchise Research and Development Works with Adwin Koh Hsien Win, Head of Food Innovation Technology at Pizza Hut

47 minutes

Today we’re interviewing Adwin Koh Hsin Win, Head of Food Innovation and Technology at Pizza Hut in Malaysia!

So a global company like pizza hut needs to adapt to local cultures and sometimes the franchise can take charge in developing local R+D flavors. Adwin is the man who gets that job done

Adwin is a rockstar who’s worked in Lays, McDonalds, Pizza Hut, and even smaller companies building out their menus. He’s super experienced and knowledgeable in his field.

One of the industries I don’t really have a good grasp on are Quick Serivce or QSR interviews. One, I personally love fast food, but two, it’s definitively a different beast compared to a lot of the companies I work for.

When we started looking into food service, I never realized how important the ease of use a product has to be for it to be part of a large QSR channel.

I love QSR interviews, especially R+D ones and Adwin’s reminds me of a personal favorite, Missy Schapook from Taco Bell. Fun fact, I actually went to the headquarters of Taco Bell thanks to Missy and she showed me everything from the kitchen where they innovate products, the sensory room where they put you into a booth for you to try new taco bell products, and the marketing room where they track each and every tweet and post for positive or negative vibes.

Adwin brings more insight to the field and talks about how the Malaysia team works with Global. It’s a really fun interview. As always, I ask Adwin about the cool things in Malaysia and he adds to the ever-growing list when I come back.

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By Adam Yee

4.9