Today we’re interviewing Helen Gi, Founder of HAE Creative, a mission-driven consultant agency that helps a ton of plant-based brands understand South Korea. HAE stands for Human Health Animal Liberation and Environmental Sustainability

We do this in a district in Korea called Itaewon! Itaewon is crazy, it’s this unique, sloping melting pot of so many different cultures and vanity. My friend and I found a bar crawl there and we were surprised how many foreigners showed up.

Helen is such a helpful and giving person who has great insights on the Korean vegan community and has worked in a variety of industries throughout her life. She is eloquent and so community driven and has a lot of heart in what she does and it shows in the interview.

Since Helen collaborates with other food tech players globally, You’ll also get a better understanding on how the Korean market works. It’s a great testbed for innovation.

You’ll also get a good feel on the values and views of entrepreneurship in Korea. I find this topic fascinating as you realize that culture is a big part of being an entrepreneur. In America, we are really gung ho about entrepreneurship. We also have a lot of data, research, talent and drive in America compared to most countries.

What I’ve found most inspiring about South Korea’s food tech community is that it’s carried by some fantastic individuals who really care about the future they create. Perhaps one can say that all great things start with someone who will stop at nothing to make a difference in the world.

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