Bobby DeMars, Founder & CEO of Blind Barrels, sits down with Eric and guest host Kyle McHugh and shares the inspiration behind his whiskey box blind sampling company, blending craftsmanship, storytelling, and a passion for elevated gifting. Bobby also shares his journey from USC football to becoming a game-changing advocate for college athletes' health & likeness rights via his documentary filmmaking. From building brands and companies, to telling stories that move audiences to action, to curating memorable experiences, Bobby reveals how thoughtful details can transform connections