Whitney breaks down the crucial steps to launching a successful online course in this solo episode. She stresses the importance of audience validation and pre-selling, explaining why understanding your audience’s needs should always come before creating your course. Whitney also highlights common mistakes wellness entrepreneurs often make—like spending too much time perfecting a course without validating the idea or neglecting effective marketing efforts.

Listeners will walk away with practical strategies for building and engaging an audience, pre-selling a course, setting up waitlists, and using beta customer feedback to fine-tune the course content and marketing approach. Whitney also covers the essential role of your website in supporting a course launch and shares ongoing marketing and funnel strategies to ensure long-term success. The episode concludes with an introduction to Whitney’s Wellness Pro Website System, a tool designed to help entrepreneurs create high-converting websites to promote their courses and services.

In this episode:

The Importance of Validating Your Course Idea

Identifying and Engaging Your Audience

Pre-Selling and Beta Launch Strategies

Gathering Feedback and Continuous Improvement

Marketing and Sales Strategies

Leveraging Your Website for Course Launch

Ongoing Marketing and Funnel Strategy

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Connect with Whitney Bateson: 

Instagram: @‌whitneybateson

Looking for more? Here are 3 ways to get my support in helping your health or wellness business grow and thrive:

1. Read My Blog: Get practical, easy-to-follow advice and tips to make growing your online business easier - find articles about finding your first clients, copywriting, branding, sales and marketing advice, and so much more. Dive in here.
2. Download My Free Resources: From clarifying your brand, to defining your services and more, download my workbooks and guides that will finally give you the clarity you need to make real, lasting progress in your business. Access the resources here.
3. Learn About The Wellness Pro Website System: In our 6-week live group program, my team and I help you create a beautiful, strategic website that not only looks great, it helps you get more clients, too! Your website is your online storefront, and through recorded lessons, group calls, templates, and hands-on support throughout the program, we help you ensure your website shows off your true value, and will support the growth of your business for years to come. Learn more here.

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