When you're selling your product, it's critical to set the right price. If you don't, you risk losing customers to a competitor—or making too little profit for the time and effort you've put into your brand.
 
 In this video, YourSport Custom Apparel owner and Stahls' Ambassador, Erik Batewell  joins Kelly Walters to discuss how to implement effective pricing strategies to increase sales and profitability. They cover:
 
 -Considering production costs, profit margins, and market demand
 
 -Implementing effective pricing strategies to increase sales and profitability
 
 -Ease of product integration
 
 -Product assortment and pros/cons of good, better, best options
 
 -Setting the customer expectation of quality over cost.