This week on the Heat Press for Profit Podcast, we celebrate the 50th anniversary of the iconic Hanes Beefy-T as we explore its enduring legacy and cultural impact. From evolving marketing strategies and sustainability initiatives to anniversary innovations and memorable collaborations, we dive into what makes the Beefy-T a timeless staple across generations. Tune in for behind-the-scenes insights, reflections on its quality and relevance, and a look at what’s next for this classic t-shirt.

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In this episode of The Heat Press for Profit Podcast Powered by STAHLS, join Dave to explore the Easy View Online Designer—a free, all-in-one tool to design, mockup, quote, and order heat transfers with ease. Learn how decorators of any skill level can create trending designs quickly and efficiently, unlocking new possibilities to grow your custom apparel business!

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On this episode of the Heat Press for Profit Podcast, we’re chatting with Jesse Freeby from Corvallis Custom/Athlete Zone to explore the journey of building a successful custom printing business in a college town. We’ll dive into how heat printing empowers ecommerce and print on demand along with other services to meet the needs of customers both big and small.

Check out the Heat Press Transformation with Corvallis Custom here.

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In this episode of Heat Press for Profit, Jenna Sackett sits down with Steven Farag, CEO of Campus Ink, to explore the inspiring journey of building a collegiate apparel powerhouse. Steven shares how adopting a "doing less to achieve more" mindset transformed Campus Ink from a small dorm room business into a leader in customer apparel and NIL merchandise.

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Did you just get your heat press and not sure what to do next? Join Kelly as she covers tips on finding quality heat transfers, selecting the right garments, and avoiding common beginner mistakes. Whether you’re creating for fun or starting a business, this guide will set you up to heat print with confidence!

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In this episode, Kelly, Dane, and Jay dive into how visual storytelling can elevate your heat-printing business by creating emotional connections with customers. Learn how to find your unique style, carve out a niche, and leverage social media to showcase creativity, all while building a memorable brand identity. With story-driven design and branding consistency, discover practical tips for making a lasting impact in a competitive market.

Jay's Book Recommendations:

• Differentiate or Die: Survival in Our Era of Killer Competition by Jack Trout
• Fascinate: How to Make Your Brand Impossible to Resist by Sally Hogshead
• Get Different: Marketing That Can't Be Ignored! by Mike Michalowicz

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On this episode of the Heat Press for Profit Podcast, we’re chatting with Anthony from Canopy Press to explore the journey of building a successful custom printing business from the ground up. We’ll cover the challenges and successes of growing a business, along with how heat printing fits in with other print methods and services to meet the needs of customers both big and small.

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This week on a replay of Heat Press for Profit Podcast, Kelly is joined by J.J. and Ashley Markus, owners of Beknown Shop and Basic Bits. Two businesses and 6 years later, this husband and wife duo have created a 100k customer base by offering premium custom headwear both wholesale and retail.  With the power of heat print technology and direct to film transfers, their custom apparel and headwear businesses continue to grow through many different channels. Join us for this insightful episode!

GUEST: 

J.J. and Ashley Markus 

Owners of Beknown (wholesale) and Basic Bits (retail)

GUEST SOCIAL CHANNELS:

https://www.facebook.com/beknown.shop 

https://www.instagram.com/beknown_shop/

https://www.facebook.com/yourbasicbits

https://www.instagram.com/ashleysbasicbits/

https://www.beknown.shop/pages/about-beknown

In this episode, we explore the power of brand storytelling and how it helps build lasting connections with your audience. Discover how to define your mission, craft a narrative that aligns with your values, and use visuals to enhance your message. Plus, we’ll cover tips on choosing the right content formats and staying relevant in a changing market.

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In this episode, we explore how InkPixi makes personalized gift-giving simple. Learn how they use research-based design to create meaningful gifts and streamline the ordering process. Discover the difference between personalization and customization, and how InkPixi ensures a seamless, stress-free experience for customers.

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