Heat Press for Profit

We’re still buzzing from the Apparel Decoration Summit this week! In this episode of the Heat Press for Profit Podcast, Join Dave for a recap of the event, covering it all: The state of the industry, what shops big and small are talking about, the challenges they’re facing and the biggest takeaways from the event. With the apparel industry evolving faster than ever, these insights and action items will help you build a smarter, stronger, more future-ready business, regardless of your business size.

• Why automation is no longer optional
• How niche markets create consistent growth
• The rise of on-demand fulfillment and online stores
• Smart ways to streamline production and reduce labor dependency
• How AI is reshaping outreach, approvals, and internal ops
• Tips to spark outbound sales and customer attraction

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In this episode of Heat Press for Profit, we are diving into the high-energy world of selling at events and festivals. Whether you're popping up at local markets or setting up shop at major music festivals, we’re sharing tried-and-true tips to help you stand out, attract a crowd, and turn heat-pressed products into real profits.

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From hat bars to farmers markets and little league tournaments, on-site printing is one of the fastest ways to turn a profit with your heat press. In this episode, we're breaking it all down on how decorators are making thousands in a single night with minimal setup and risk. Learn how to sell and stand out at live events with real-world tips, proven strategies and the right gear.

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Want to grow your apparel business faster? Join Dave to discuss the most common screen printed transfer questions, all to help you save time, boost profits, and press with confidence. These answers could be the game-changer your shop or t-shirt business needs.

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What do you get when you bring a heat press to Manhattan Beach? A high-impact, high-profit opportunity that shows just how far heat printing can go.

Your host, Jenna Sackett, will be joined by co-host, Kelly Walters, Director of Experiential Marketing at STAHLS’. They'll go behind the scenes of our custom hat bar activation at the Skechers SPLASH event - a silent auction fundraiser supporting the Roundhouse Aquarium.

We break down:

• How heat printers can maximize revenue at live events
• Why OTTO hats and STAHLS’ presses made the perfect pairing
• The business case for pop-up customization bars
• How purpose-driven printing builds stronger brand relevance

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In this episode of the Heat Press for Profit Podcast, Dave covers the fundamentals of efficiency in apparel decorating and the impact it has for decorators big or small. Learn how streamlining your workflow from order intake to production can help you save time, reduce mistakes, and increase profits. Whether you're just getting started or looking to scale, this episode covers the tools and strategies that make running a successful printing business streamlined and more profitable.

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🔥 Episode 100: What’s Hot in 2025 — Trends, Tech & Transfers 🔥

Celebrate our 100th episode with Kelly, Jenna, and Dave from STAHLS as we turn up the heat on the biggest custom apparel trends of 2025. From luxe textures and retro varsity vibes to—yes—men’s crop tops, we’re unpacking the looks that are taking over the industry.

We’re diving into:

• The rise of Print-on-Demand and North American-made products
• Why buying DTF transfers might be smarter than printing in-house
• The push toward automation and how to stay competitive
• Plus, the blanks and decoration methods you’ll want to stock up on now

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In a world full of reels, shortcuts, and viral “hacks,” it’s no wonder the apparel decorating space is packed with myths, misinformation, and half-truths—especially around heat printing. In this episode of Heat Press for Profit, we’re setting the record straight. Whether you're just starting your t-shirt business or scaling up your production, this episode is packed with practical insights and technical details that will help you press with confidence, avoid costly mistakes, and build a reputation for quality.

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We’re back from the DTF Expo in Mesa, Arizona, and there’s a lot to unpack. In this episode, we’re recapping the hottest trends in direct-to-film and what today’s decorators are buzzing about: From automation and streamlining processes to post-presses and production efficiency. From gang sheet builders to on-demand ecommerce, we’ll explore how DTF is reshaping the apparel industry. 

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With special guest Michael Snyder of Canvas Custom Apparel Group, this session dives into the power of intentional product curation. Learn how thoughtful apparel selection and elevated brand storytelling can cut through the noise, increase perceived value, and build unwavering customer loyalty in a saturated market.

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