Heat Press for Profit

In this episode of Heat Press for Profit, Jenna Sackett sits down with Steven Farag, CEO of Campus Ink, to explore the inspiring journey of building a collegiate apparel powerhouse. Steven shares how adopting a "doing less to achieve more" mindset transformed Campus Ink from a small dorm room business into a leader in customer apparel and NIL merchandise.

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Did you just get your heat press and not sure what to do next? Join Kelly as she covers tips on finding quality heat transfers, selecting the right garments, and avoiding common beginner mistakes. Whether you’re creating for fun or starting a business, this guide will set you up to heat print with confidence!

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In this episode, Kelly, Dane, and Jay dive into how visual storytelling can elevate your heat-printing business by creating emotional connections with customers. Learn how to find your unique style, carve out a niche, and leverage social media to showcase creativity, all while building a memorable brand identity. With story-driven design and branding consistency, discover practical tips for making a lasting impact in a competitive market.

Jay's Book Recommendations:

• Differentiate or Die: Survival in Our Era of Killer Competition by Jack Trout
• Fascinate: How to Make Your Brand Impossible to Resist by Sally Hogshead
• Get Different: Marketing That Can't Be Ignored! by Mike Michalowicz

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On this episode of the Heat Press for Profit Podcast, we’re chatting with Anthony from Canopy Press to explore the journey of building a successful custom printing business from the ground up. We’ll cover the challenges and successes of growing a business, along with how heat printing fits in with other print methods and services to meet the needs of customers both big and small.

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CanopyPress.com

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This week on a replay of Heat Press for Profit Podcast, Kelly is joined by J.J. and Ashley Markus, owners of Beknown Shop and Basic Bits. Two businesses and 6 years later, this husband and wife duo have created a 100k customer base by offering premium custom headwear both wholesale and retail.  With the power of heat print technology and direct to film transfers, their custom apparel and headwear businesses continue to grow through many different channels. Join us for this insightful episode!

GUEST: 

J.J. and Ashley Markus 

Owners of Beknown (wholesale) and Basic Bits (retail)

GUEST SOCIAL CHANNELS:

https://www.facebook.com/beknown.shop 

https://www.instagram.com/beknown_shop/

https://www.facebook.com/yourbasicbits

https://www.instagram.com/ashleysbasicbits/

https://www.beknown.shop/pages/about-beknown

In this episode, we explore the power of brand storytelling and how it helps build lasting connections with your audience. Discover how to define your mission, craft a narrative that aligns with your values, and use visuals to enhance your message. Plus, we’ll cover tips on choosing the right content formats and staying relevant in a changing market.

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In this episode, we explore how InkPixi makes personalized gift-giving simple. Learn how they use research-based design to create meaningful gifts and streamline the ordering process. Discover the difference between personalization and customization, and how InkPixi ensures a seamless, stress-free experience for customers.

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Join Jenna Sackett and Davis Slagle, owner of Bee Grapix, as they chat about custom printing for a charity run, a corporate event, or a local fundraiser. They'll discuss how personalized swag can amplify any cause and make a lasting impression.

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Beegraphix.com

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Are you ready to take your heat press skills to the next level? Join us in this informative podcast episode as we dive deep into the world of heat press applications. Whether you're a beginner or a seasoned pro, this episode is packed with valuable insights and tips that will elevate your heat press game.

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Just getting started using heat transfers? When to use Screen Print Transfers over DTF? Have questions on applications, heat press settings or which press is right for your business? Everything is on the table in this live Q&A. Featuring the top questions from Apparel Decorators just like you, Dave will bring his expertise of over 14 years in the apparel decorating industry to answer any decorating question, challenge or problem you’re facing. 

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