In this episode, Kelly, Dane, and Jay dive into how visual storytelling can elevate your heat-printing business by creating emotional connections with customers. Learn how to find your unique style, carve out a niche, and leverage social media to showcase creativity, all while building a memorable brand identity. With story-driven design and branding consistency, discover practical tips for making a lasting impact in a competitive market.

Jay's Book Recommendations:

• Differentiate or Die: Survival in Our Era of Killer Competition by Jack Trout
• Fascinate: How to Make Your Brand Impossible to Resist by Sally Hogshead
• Get Different: Marketing That Can't Be Ignored! by Mike Michalowicz

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