In this engaging episode of Talking Tactics, Dayana Kibilds delves into a unique marketing tactic with Dave Tyler, highlighting RIT's innovative use of GIFs on Giphy to drive traffic to their admissions page. Dave shares how a simple yet unexpected approach turned GIFs into a powerful tool for awareness and conversion, resulting in over 1,000,000 GIF view per week and  122 people visiting RIT's admissions page from Giphy in the last 6 months.

Check out RIT’s Giphy page: https://giphy.com/rit_tigers

Guest Name: Dave Tyler, Social Media Director at Rochester Institute of Technology

Guest Social:  https://www.linkedin.com/in/david-tyler-30974a2/

Guest Bio: Dave has been working in higher education for 15 years. At RIT, he directs social content and strategy across the University’s platforms. Before coming to RIT, he worked in a similar role for SUNY Brockport. He’s also worked in public relations and as a newspaper reporter, and he still considers himself a recovering journalist.

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Connect With Our Host:
Safaniya Stevenson
https://www.linkedin.com/in/safaniyastevenson/ 

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