Retail Unwrapped - from The Robin Report

Ep 291: Luxury’s Future After the War in Iran


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The global luxury market has been experiencing a quiet crisis, and the war in Iran has accelerated its fragile spiral downward disrupting the Middle East as an emerging luxury market. With over $7.5 trillion in Gulf regional wealth projected to double by 2050, the big question is not whether luxury demand survives the conflict, but whether brands have a long-term strategy.  Join Shelley and TRR contributors Arick Wierson and Pamela Danziger as they deconstruct the impact of the war and challenge the conventional wisdom driving luxury brand strategy. They discuss how betting on Middle Eastern elites to keep spending abroad while their home region is under siege is not an intelligent strategy.  Listen and learn how luxury brands can reclaim their status and position in the Mideast and cultivate new emerging markets in Africa.

Special Guests:

Arick Wierson, TRR contributor, political analyst and Emmy-winning producer 

Pamela Danziger, TRR contributor, founder Unity Marketing and luxury expert

For more strategic insights and compelling content, visit TheRobinReport.com, where you can read, watch, and listen to content from Robin Lewis and other retail industry experts, and be sure to follow us on LinkedIn and Twitter.

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Retail Unwrapped - from The Robin ReportBy The Robin Report

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