Brett Berish, CEO of Sovereign Brands and the architect behind global sensations like Bumbu Rum, dives deep into his wonderfully unconventional ways of doing business in an ever-changing spirits industry. We explore his self-made philosophy and the fearless marketing tactics that allowed Sovereign Brands to dominate an industry long controlled by giant companies. The conversation offers a masterclass in entrepreneurship, focusing on how to prioritize cultural relevance and authentic partnerships over traditional corporate playbooks