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The weakest link in most data strategies is the human factor; it’s the team members who can’t agree on measuring what matters. Add to that, communications often break down in the best tech solutions to deploy and how to integrate them to prevent data fragmentation. Join Shelley and Tim Shea, Founder and CEO of Latticework Insights, as they unpack why culture, not code, decides whether a retailer's next analytics dollar will be profitable. Fast facts: Agentic commerce is already filling shopping carts before customers reach a retailer's site, and most brands have no real lever to influence which products an AI agent selects. Plus, organic search visibility is collapsing as AI overviews and sponsored results dominate the page, pushing traditional discovery to page two or three. Listen and learn how to be a better data strategist with analytics that are evaluated with the same rigor as marketing spend, as a return on investment rather than an obligatory expense. 

Special Guest: Tim Shea, CEO and Founder Latticework Insights 

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