Salon Goals

Ep. 30: Are you following up with your Clients?


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https://www.instagram.com/laurenlappin_

In this week's episode, Lauren discusses why collecting and evaluating Customer Feedback is one of the key growth-drivers inside any thriving Salon business.

Lauren shares 4 important factors that you as the Business Owner (or Manager) need to keep in mind when considering when and how to follow up with Customers and Clients, and what to do with their feedback.

  1. It shows that you care about your Customers and Clients.
  2. Time passes quickly, and your Clients most likely need another appointment. Following up can preempt their needs to make the booking themselves, and save the Client some effort and remove some friction in making contact themselves.
  3. It allows you Customers and Clients to share their opinion on your Products and Services directly.
  4. You can get more bookings by following up, if and when the Customer or Client has had some time to get comfortable with their new look, product, service.

Forbes Study into Why Customers Don't Return to a Business: https://www.forbes.com/sites/shephyken/2022/06/26/the-top-five-reasons-customers-dont-come-back/?sh=6e0ba9f86c3e

Allure's Instagram: https://www.instagram.com/allure_lashbeautybar

Everything Lauren Lappin: https://www.laurenlappin.com.au

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This Episode was Recorded and Produced by Josh Liston at DeadsetPodcasting.com

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This episodes theme music (Title: 'Highlander'') is from the amazing 'Scandianvianz'.

Check them out on YouTube here and Subscribe to their Playlists: https://www.youtube.com/watch?v=NIGxBs8IPHM&list=PLzCxunOM5WFLOaTRCzeGrODz8TWaLrbhv&index=24

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Salon GoalsBy Lauren Lappin

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