In this episode of the FNO: InsureTech Podcast, Rob Beller sits down with a fascinating guest, Eran Tirer, to explore his entrepreneurial journey and the path that led him to found Ledgertech, a company focused on building technology that helps insurers launch and scale embedded insurance solutions within the global insurance ecosystem.

Eran shares lessons from decades of building enterprise software companies, including the story behind EasySource and its eventual acquisition by IBM. The conversation explores the realities of building technology for large enterprises, navigating legacy infrastructure, and identifying opportunities for innovation within complex industries.

A major focus of the discussion is the role of embedded insurance as both a distribution model and a catalyst for digital transformation. Eran explains how Ledgertech initially used embedded insurance as a strategic entry point into the market, helping insurers launch new digital products quickly while integrating with existing systems. From there, the company expanded its capabilities to support insurers looking to modernize their technology stack and participate in the evolving digital ecosystem.

Key Highlights

[09:00] – How Early Military Leadership Shaped Eran Tirer's Entrepreneurial Journey

[16:00] – Founding EasySource and Solving the Legacy Systems Challenge

[19:00] – When Competing with IBM Turned into an Acquisition

[27:00] – Why Ledgertech Entered the Insurance Technology Market

[40:00] – How Ledgertech Uses Embedded Insurance to Accelerate Digital Transformation