Keeping your social media accounts active and engaging is challenging, particularly for small colleges or teams. Sarah’s student ambassador approach (giving ambassador separate accounts connected to your college’s account) can significantly boost your content output and engagement. Schools working with Sarah have seen their student ambassador posts outperform all others, and gain the algorithm benefits of video views rising from almost nothing.

Check out the ambassador program in action at:

• Whittier College: https://www.instagram.com/reel/C7zUo16vTjS/
• Wagner College: https://www.instagram.com/reel/C5JPztgLwx8/
• Minerva University: https://www.instagram.com/reel/C3smKhRxWnl/
• Colorado College: https://www.instagram.com/reel/C02fvJrPaSU/

Guest Name: Sarah Goldfarb, Managing Director, Digital & Social Media at RW Jones Agency

Guest Social Handles: 
LinkedIn: https://www.linkedin.com/in/sarahbgoldfarb/
Instagram: @sbgold

Guest Bio: Sarah is the Managing Director of Social Media and Digital at RW Jones Agency. She collaborates with numerous universities and colleges, focusing on social media strategy, website optimization, email marketing, and digital advertising.
With a deep passion for social media, Sarah has developed a unique expertise in social media ambassador programs and influencer activations. She believes the higher education industry has yet to fully leverage these powerful tools. Sarah has championed this innovative approach throughout her career, spending nearly a decade on campus advocating for these strategies and previously working as a journalist encouraging reporters to engage with their audiences via social media.

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Connect With Our Host:
Safaniya Stevenson
https://www.linkedin.com/in/safaniyastevenson/ 

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