
Sign up to save your podcasts
Or


On this episode of The Life of Phys Podcast, I sit down with Ricky Shoebio, a New York City based Creative Director, Photographer, and Founder of Know Your Dope L.L.C.
Ricky began his career in journalism, but in 2018 he pivoted to launch Know Your Dope L.L.C., a content collective dedicated to visual storytelling. Since then, Ricky and the KYD team have become the creative force behind campaigns and editorial photography for some of the world’s biggest names in sports, entertainment, automotive, tech, and fashion.
His portfolio includes collaborations with Nike, Samsung, Tesla, Roc Nation, Puma, Reebok, Converse, Adidas, Vans, Foot Inc, NYFW, Polaris, Fanatics, Roku, Complex, and many others. Through Know Your Dope, Ricky continues to push boundaries in creative direction, blending photography, branding, and cultural storytelling at the highest level.
In this episode, Ricky and I discuss:
His journey from journalism to founding Know Your Dope
The vision and mission behind his content collective
Working with brands like Nike, Tesla, Samsung, and Roc Nation
The role of creative direction and photography in building campaigns
How visual storytelling shapes culture across industries
This episode with Ricky Shoebio is a masterclass in creativity, resilience, and the power of building your own lane in the world of art and business.
Visit Ricky:
Instagram:@ricky.shoebio
Threads:@ricky.shoebio
Web:www.bigkyds.com
Visit Me:
Instagram: @tysonmartin
Threads: @tysonmartin
Visit The Show:
Instagram: @life.of.phys
Threads: @life.of.phys
YouTube: @lifeofphys
Web: www.thelifeofphys.com
Podcast Partners:
Harlowe
Instagram: @harlowecreators
Threads: @harlowecreators
Web: www.harlowe.com
Use our discount code Tyson10 at check out and save 10% off your order
Field Made Co
Instagram: @field_made_co
Threads: @field_made_co
Web: www.fieldmadeco.com
Use our discount code LIFEOFPHYS10% at check out and save 10% off your order.
Very Good Presets
Instagram: @verygoodpresets
Web: www.verygoodpresets.com
Use our discount code LIFEOFPHYS at check out and save 20% off your order.
DISCLAIMER: Some of these links are affiliate links, meaning that if you click it and buy the service or product, they give me a small commission for sending you. This is a small way I support this channel, and making videos like this one.
Music: C-Trox Kyrie Irving (Instrumental)
Licensed through Audiio.com
By PHYS Media Group5
1313 ratings
On this episode of The Life of Phys Podcast, I sit down with Ricky Shoebio, a New York City based Creative Director, Photographer, and Founder of Know Your Dope L.L.C.
Ricky began his career in journalism, but in 2018 he pivoted to launch Know Your Dope L.L.C., a content collective dedicated to visual storytelling. Since then, Ricky and the KYD team have become the creative force behind campaigns and editorial photography for some of the world’s biggest names in sports, entertainment, automotive, tech, and fashion.
His portfolio includes collaborations with Nike, Samsung, Tesla, Roc Nation, Puma, Reebok, Converse, Adidas, Vans, Foot Inc, NYFW, Polaris, Fanatics, Roku, Complex, and many others. Through Know Your Dope, Ricky continues to push boundaries in creative direction, blending photography, branding, and cultural storytelling at the highest level.
In this episode, Ricky and I discuss:
His journey from journalism to founding Know Your Dope
The vision and mission behind his content collective
Working with brands like Nike, Tesla, Samsung, and Roc Nation
The role of creative direction and photography in building campaigns
How visual storytelling shapes culture across industries
This episode with Ricky Shoebio is a masterclass in creativity, resilience, and the power of building your own lane in the world of art and business.
Visit Ricky:
Instagram:@ricky.shoebio
Threads:@ricky.shoebio
Web:www.bigkyds.com
Visit Me:
Instagram: @tysonmartin
Threads: @tysonmartin
Visit The Show:
Instagram: @life.of.phys
Threads: @life.of.phys
YouTube: @lifeofphys
Web: www.thelifeofphys.com
Podcast Partners:
Harlowe
Instagram: @harlowecreators
Threads: @harlowecreators
Web: www.harlowe.com
Use our discount code Tyson10 at check out and save 10% off your order
Field Made Co
Instagram: @field_made_co
Threads: @field_made_co
Web: www.fieldmadeco.com
Use our discount code LIFEOFPHYS10% at check out and save 10% off your order.
Very Good Presets
Instagram: @verygoodpresets
Web: www.verygoodpresets.com
Use our discount code LIFEOFPHYS at check out and save 20% off your order.
DISCLAIMER: Some of these links are affiliate links, meaning that if you click it and buy the service or product, they give me a small commission for sending you. This is a small way I support this channel, and making videos like this one.
Music: C-Trox Kyrie Irving (Instrumental)
Licensed through Audiio.com

665 Listeners

697 Listeners

2,025 Listeners

57 Listeners

278 Listeners

89 Listeners

116 Listeners

11 Listeners

113 Listeners

95 Listeners

58,262 Listeners

299 Listeners

87 Listeners

14 Listeners

12 Listeners