On this episode of The Life of Phys Podcast, I sit down with Ricky Shoebio, a New York City based Creative Director, Photographer, and Founder of Know Your Dope L.L.C.

Ricky began his career in journalism, but in 2018 he pivoted to launch Know Your Dope L.L.C., a content collective dedicated to visual storytelling. Since then, Ricky and the KYD team have become the creative force behind campaigns and editorial photography for some of the world’s biggest names in sports, entertainment, automotive, tech, and fashion.

His portfolio includes collaborations with Nike, Samsung, Tesla, Roc Nation, Puma, Reebok, Converse, Adidas, Vans, Foot Inc, NYFW, Polaris, Fanatics, Roku, Complex, and many others. Through Know Your Dope, Ricky continues to push boundaries in creative direction, blending photography, branding, and cultural storytelling at the highest level.

In this episode, Ricky and I discuss:

• His journey from journalism to founding Know Your Dope

• The vision and mission behind his content collective

• Working with brands like Nike, Tesla, Samsung, and Roc Nation

• The role of creative direction and photography in building campaigns

• How visual storytelling shapes culture across industries

  
  

This episode with Ricky Shoebio is a masterclass in creativity, resilience, and the power of building your own lane in the world of art and business.

Visit Ricky:

Instagram:@ricky.shoebio

Threads:@ricky.shoebio

Web:www.bigkyds.com

Visit Me:

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Threads:  ⁠@tysonmartin⁠

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Harlowe

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Music: C-Trox Kyrie Irving (Instrumental) 

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