In this podcast episode, Janice Hostager, a seasoned marketing strategist and fractional CMO, shares her expertise in developing effective marketing strategies. She introduces her Trail to the Sale™ framework, guiding businesses through step-by-step strategies. The discussion includes common marketing pitfalls, the importance of understanding the buyer's journey, and techniques for different stages of the marketing funnel: awareness, consideration, comparison, and sale. Janice emphasizes knowing your ideal customer, tailoring marketing efforts, nurturing customer relationships post-sale, and leveraging referrals. Drawing from her extensive experience, Janice offers a downloadable workbook to help listeners map out their marketing path.

Connect with Janice Here:

https://www.facebook.com/janicehostager

https://www.instagram.com/janicehostagermarketing/

https://www.linkedin.com/in/janice-hostager/

https://www.youtube.com/c/JaniceHostager

https://janicehostager.com/ and https://myweeklymarketing.com

Resources:

https://janicehostager.com/small-business-marketing-plan/

In this episode:

Janice's journey and approach to strategy

The Trail to the Sale framework and the stages

Evaluating low-cost products

Discovery calls and handling objections

Upselling, customer service, and post-sale strategies

Nurturing relationships and encouraging referrals

Common mistakes and tailoring strategies

Looking for more? Here are 3 ways to get my support in helping your health or wellness business grow and thrive:

1. Read My Blog: Get practical, easy-to-follow advice and tips to make growing your online business easier - find articles about finding your first clients, copywriting, branding, sales and marketing advice, and so much more. Dive in here.
2. Download My Free Resources: From clarifying your brand, to defining your services and more, download my workbooks and guides that will finally give you the clarity you need to make real, lasting progress in your business. Access the resources here.
3. Learn About The Wellness Pro Website System: In our 6-week live group program, my team and I help you create a beautiful, strategic website that not only looks great, it helps you get more clients, too! Your website is your online storefront, and through recorded lessons, group calls, templates, and hands-on support throughout the program, we help you ensure your website shows off your true value, and will support the growth of your business for years to come. Learn more here.

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