Our guest joining us today is Mr. Matt Pearce, Owner of Pearce Cattle Company. Matt is an 8th generation Floridian and cattle rancher with a diverse operation including sod, beef cattle, hunting, and even photography workshops. He is the past president of the Florida Cattleman's Association and serves on the board of Conservation Florida working to preserve working lands and wild habitats across Florida.

Visit FloridaFarmBureau.org to learn how you can get involved in Florida Agriculture.