The Messaging Problem Draining Your Marketing Dollars with Malcolm Reid Sr.

Find Rocky Lalvani @ www.ProfitComesFirst.com or email him at [email protected]

Make more, work less video: https://youtu.be/

You hired the marketing company. You approved the budget. You watched the invoices come in every month. And the calls from the kind of customer you actually want are still not coming.

That is not a platform problem. That is not a volume problem. That is a messaging problem, and it is sitting inside your business right now costing you buyers who researched your category, decided who to trust, and called someone else.

Malcolm Reid Sr. spent more than 11 years working inside the world of coaches who serve small business owners. What he has learned is consistent: the business owner is usually talking about their business when they should be speaking to the buyer's specific problem. Until that changes, the marketing spend is noise. This episode is the fix.

In this Episode:

• Why 97 to 99 percent of your best buyers are in research mode right now and how to be the source they trust before they call anyone
• The conversion formula Malcolm's advisors use: captivate, fascinate, educate, offer, and why forcing a close destroys all four
• Why the commissioned sales team structure may be the thing quietly undermining your client trust
• How to use Amazon reviews and Google autocomplete to find the exact words your buyers use when they are in pain
• How to spot a fake guru and a high-pressure closer before you write a check
• What business owners are actually looking for in an advisor, and why most never find it
• Why build it and they will come is a cash-killing growth strategy and what to do instead

Key Takeaways:

• Your message must name the buyer's specific problem before anything else in your marketing matters.
• Buyers have already researched you before they call. Build trust in the research phase or you will not be on the shortlist.
• Read 20 negative Amazon reviews for the top books in your category before you write a word of copy. Your buyers already wrote your message for you.
• Align your team's compensation to the client's success, not the transaction. The person who delivers is the best person to enroll the next client.
• Let the revenue come, then build behind it. Never build ahead of the cash.

About Malcolm Reid Sr.:

For more than 11 years, Malcolm Reid Sr. has helped over 1,000 coaches worldwide build profitable, values-driven practices through his company, ProGlobal Business Advisors, using a proven business-in-a-box model. His work emphasizes execution over theory, equipping coaches with positioning, systems, enrollment processes, delivery frameworks, software, and long-term operational support, all branded to the individual coach. Guided by a deep respect for small business owners, Malcolm is known for his stance against hype-driven coaching and fake gurus, advocating instead for integrity, measurable results, and lasting client impact. He and his team work exclusively with coaches who demonstrate strong values and a genuine desire to serve, helping them operate as true business owners and deliver real results for the businesses they support.

Links:

Website: https://proglobalba.com/

100kleak.com

LinkedIn: https://www.linkedin.com/in/proglobalexpert/

Instagram: https://www.instagram.com/proglobalba/

Profit Blueprint Calculator I Profit Comes First: https://lp.profitcomesfirst.com/profitblueprintcalc-page

Watch the full episode on YouTube: https://www.youtube.com/@profitanswerman

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Music provided by Junan from Junan Podcast

Any financial advice is for educational purposes only and you should consult with an expert for your specific needs.