Jess Frazier from Notre Dame University shares how they used custom LEGO figurines to increase engagement on the university's admissions Instagram. They rebranded their admitted student days as 'The Rally' and created a dedicated space where students could build Lego replicas of themselves wearing Notre Dame gear. The goal was to make students feel immediately welcomed into the Notre Dame family. This tactic was highly successful, with a 102% increase in engagement compared to the same admitted student post last year, 226,000 views on the LEGO reel—from 94% non-followers! Plus, the delight of students, parents, and staff alike.

Guest Name: Jessica Frazier,  Assistant Director of Digital Media, University of Notre Dame

Guest Social: https://www.linkedin.com/in/jessicatfrazier

Guest Bio: Jessica Frazier is the Assistant Director of Digital Media at the University of Notre Dame Enrollment Division for Strategy and Engagement, where she’s responsible for establishing and executing a strategy for the Notre Dame Admissions social media channels. She specializes in creating digital content centered around student storytelling, sharing the unique community and force for good mission of the University. In an effort to create a work/life balance, she likes to walk her dog around campus, hike in USA National Parks, and rewatch The Office.

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Safaniya Stevenson
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