Sommerferien er på vej. Det er en god anledning til at læse op på materiale, der sikrer dig høje afkast og gode kampagner i efteråret.

Vi kommer her med vores forslag til en sommer-læse-liste - klar til at du kan snuppe de bedste bøger!

Branding - Building a StoryBrand - Ice to the Eskimos: How to Market a Product Nobody Wants - Purple Cow

Copywriting - The 100 Greatest Advertisements 1852-1958: Who Wrote Them and What They Did - Making Ads Pay: Timeless Tips for Successful Copywriting - Write Like the Pros: Using the Secrets of Ad Writers and Journalists in Business

Andet: - Influence: The Psychology of Persuasion - Crossing the Chasm - How to buy a gorilla (on working with agencies) - The 22 Immutable Laws of Marketing by Al Ries and Jack Trout - Predictable Revenue - Atomic Habits